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blue ocean strategy challenge

What is Blue Ocean Strategy?

Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.


Do you want more profitable business?

If your profits are down or you are losing market share it's important that you learn more about The Blue Ocean Strategy Challenge. There has never been a more important time to use proven tools and frameworks to systematically grow your business and increase profits. 

Learn Proven Frameworks

Proven over decades of research, Blue Ocean Strategy tools and frameworks lead to value innovation. Stop competing, period! You will transcend the competition with this challenge!

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Systematize Creativity

You may have inherent creative talent. Most entrepreneurs do not. If you are creative, you will learn ways to systematize and test that creativity. If you're not, you'll learn ways to how to cultivate and test creative offerings.

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Identify New Markets

A key component of Blue Ocean Strategy is the identification of three tiers of non-customers. Yes, The largest potential for future growth comes from customers who don't currently know you. We'll find them.

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The Inspiration for The Blue Ocean Strategy Challenge!

BLUE OCEAN STRATEGY

How to Create Uncontested Market Space and Make the Competition Irrelevant

International bestseller with over 4 million sold. Based on decades of research with strategic planners, firms, and academics using its tools and frameworks for growth across all types of industries, including yours!

BLUE OCEAN SHIFT: BEYOND COMPETING        

Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift shows you step-by-step, how to build the confidence of your people and seize new growth. It's packed with examples of how leaders in diverse industries and organizations transcended competition and grew profits!

Your Challenge Coach

sherman mohr, #theblueoceanstrategist

Sherman G. Mohr Jr.

CEO, Founder, Insead Certified Blue Ocean Strategist



My mantra for 2021?


"All of my connections, friends, clients, prospects, colleagues, partners, family members, students, competitors, and audiences find value in every interaction with me." 

 

I'm doubling down on value in 2021. There is no future for any business that isn't focused on giving it all when it comes to delivering value. That's the way I'm approaching this challenge offering. My desire is that you receive all you need to continue the process of blue ocean shift and have what you need to fulfill your own blue ocean strategy implementation. Maximizing value and keeping your cost down is contrary to traditional consulting. But that's the blue ocean way. 

Our 2021 April Challenge Schedule

April 5th, 2021

Session One


Blue Ocean Challenge Overview

Challenge Participant Introductions


Blue Ocean Perspective

Visualizing Your Current State of Play with the Blue Ocean AS-IS Strategy Canvas.

This tool is far superior to any GAP analysis you may have seen others use in past strategy sessions.

  •  11;45 am - 12:30 pm

  • We start on time and end on time.

  • April 6th, 2021

    Session Two


    Discovery Hidden Pain Points

    Use of the Buyer Utility Map and the Three Tiers of Noncustomers concept.


    You will have the ability to assess the blockages to buyer utility and begin to understand why customers aren't flocking to your offerings. The Three Tiers work will begin to offer insight into where your new customers are going to be found.


  •  11;45 am - 12:30 pm

  • We start on time and end on time.

  • April 7th, 2021

    Session Three


    Continued review of the Three Tiers Framework leads directly into the Six Paths Framework. This profoundly useful tool provides you with a process to reconstruct your market boundaries. It's a systematic approach that prompts you to ask the right questions.



  •  11;45 am - 12:30 pm

  • We start on time and end on time.

  • April 7th, 2021

    FAQ Open Call Evening Session


    Blue Ocean Challenge FAQ


    This evening session will provide an open forum to answer your individual questions about the work done in our first three sessions. Questions may be submitted in advance.


  • 7:00 pm - 8:30 pm

  • We start on time and end on time.

  • April 8th, 2021

    Session Four and Wrap Up


    We wrap up the week with a fast paced introduction of the ERRC Grid (Eliminate, Reduce, Raise, Create Grid). This tool forces you to ask tough questions about reducing costs and adding value. Many people say this tool alone is worth their investment in this challenge.

    Blue Ocean Implementation: The path can now be defined. We will end with the To-Be Strategy Canvas. This forward looking tool serves to visually distinguish what sets your new offerings apart from the competition and provides a compass that will help keep you on course.


  •  11;45 am - 12:30 pm

  • We start on time and end on time.

  • April 9th, 2021

    Bonus Session



    During Friday's bonus session we'll take a look at some To-Be Strategy Canvas work, address your questions, and describe potential solutions for hurdles to implementation.



  •  11;45 am - 12:30 pm

  • We start on time and end on time.

  • How do I know if the Blue Ocean Strategy Challenge is right for me? 

    • YOU ARE  RESPONSIBLE FOR REVENUE

    • Competition is pressing you from all sides. You are responsible for a cost center, product, or an entire company and you're not sure what to do next. 

    • YOU SEE INNOVATION IN YOUR INDUSTRY

    • Innovation in your industry appears all around you and you're not sure where to start. You need a process and system for incremental change. 

    • YOU HAVE A PRODUCT AND NO PATH

    • The pathway to uncontested market space and new markets is not through current customers and competing. It's about transcending competition and finding new customers in mass.

    • YOU HAVE SHRINKING PROFIT MARGINS

    • The competition has you reducing prices and competing for current customers through concessions. You know it's time to change and find higher profits.

    • YOU NEED A BETTER STORY FOR INVESTORS

    • Your pitch meetings are going flat. You can't raise money due to being told your company isn't sharing an investable story. Blue Ocean Strategy can help.

    • YOU  HAVE TO BE BUDGET MINDED

    • Value innovation is the cornerstone of Blue Ocean Strategy. Increasing value and lowering cost. We are modeling this work with this challenge.

    WHAT OTHERS SAY

    25 YEARS A WITNESS

    "Sherman always brings a keen understanding of the project dynamics, the mission and objective and how to bring in the right people to make it a reality. It is rare when he and I visit that he does not know someone in literally any vertical with which I am currently working and is always one of my "go-to's" for his wisdom and incite. He is a consummate professional." Bo Hussung, Spirits Industry Consultant

    INNOVATION EXPERT

    "Sherman is a forward thinking marketing strategist who understands customer lifetime value, online marketing, and the importance of building audience that will buy my product. His company, Shared Spirits is ahead of the curve with innovative technologies and methods that serve all kinds of businesses, not just the spirits and wine industry." Charley McPherson, CEO Miracle One Wine Co.

    STRATEGIC INSIGHT

    "Sherman first introduced me to Blue Ocean Strategy in 2007. I became an adopter of the frameworks in my own companies and over the years witnessed Sherman apply Blue Ocean Strategy to every project and client he worked on. His ongoing engagements involving my companies were always positively influenced by his Blue Ocean expertise and implementations. Sherman's business acumen is broad and there are very few industries that would not be benefited by Sherman's Blue Ocean driven approach to value innovation." Shawn Mathis, Ph. D., Board Member, Entrepreneur

    Your Blue Ocean Strategy Challenge Includes

    Case Studies

    Online Resources

    Online Community

    Email Access after Challenge

    Office Hours Access after the Challenge

    Discounted Implementation Consulting Pricing

    BUY YOUR SEAT TODAY!

    Today's Early Bird Pricing

    $97.00

    Pricing includes a full month of email support for your Blue Ocean Strategy implementation if your seat is purchased prior to March 31st, 2021.

    BUY YOUR SEAT NOW!

    When you join the Blue Ocean Strategy Challenge you’ll gain immediate access to resources and tools designed to support your success, before the challenge even begins! When you use the resources and tools provided, you’ll be able to leverage your learnings in the BOS Challenge for the most positive outcomes.

    Your satisfaction is our goal.


    We firmly believe in the value of the Blue Ocean Strategy Challenge. The globally recognized strategic models, tools, and frameworks that you’ll receive are presented by INSEAD Blue Ocean Strategy Institute certified graduate and entrepreneur, Sherman G Mohr, Jr.

    Have Pre-Challenge Questions? 

  • Book a time for a chat below or email us.

  • Need More Information on Blue Ocean Strategy?

  • Claim Your Seat Today and Make Your Blue Ocean Shift

    • You really can innovate, grow, and thrive.

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    Certified Instruction

    Sherman G. Mohr is your Blue Ocean Strategy Institute Certified Challenge Coach.

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